Oct 29
Filed under: Misc, Softbank Mobile, Apple
Nah, Softbank Mobile’s launch of the iPhone isn’t entirely to thank for the carrier notching record operating profits this quarter, but it certainly didn’t hurt matters. Noting that Apple’s darling “pulled in more mobile subscribers,” the company reported an operating profit of ¥180 billion ($1.85 billion), though net profit did slide 11.5% to ¥41.1 billion ($422.2 million). In fact, Softbank president Masayoshi Son proclaimed that he used an iPhone every day, telling the press that it was “useful, and the more that [he] uses it, the better [he] understands its strong points.” Of note, the operator’s retention of cellular customers “has also improved with the iPhone,” and while income from voice calls continues to drop, earnings from Dat. services were on the up and up. Data, kids — that’s the future!
[Via mocoNews]
Softbank’s operating profit hits record high, iPhone thanked originally appeared on Engadget Mobile on Wed, 29 Oct 2008 18:41:00 EST. Please see our terms for use of feeds.
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Tags: 1 Billion, Apple, Carrier, Cellular Customers, Darling, Earnings, iphone, Launch, Masayoshi Son, Mobile Subscribers, Moconews, Nah, Nbsp, Net Profit, Operating Profit, Profits, Softbank Mobile, Strong Points, Voice Calls, Yen
Jul 09
Filed under: Handsets, Softbank Mobile, Apple
It’s T-minus
iPhone 3G and counting and the international queuing has begun in earnest… and in Tokyo. This is the line outside of SoftBank’s flagship store in Harajuku as captured by
Akihabara News. at this time, let’s forget about the first guy, look at our boy number three, Mr. Anonymous Good Posture. With 2 more days ’til launch and the
unboxing and
reviews already done, pictures of his rapid state of dishevelment might be the most engaging attention thing we see come Friday. One more picture of the absurdity after the break.
Continue reading iPhone camping rule of thumb: don’t wear a suit
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Tags: 3g, Absurdity, Apple, Break, Camping, Flagship Store, Good Posture, iphone, Launch, Nbsp, Posture, Rapid State, Rule Of Thumb, Softbank Mobile, Tokyo, Unboxing
Jun 25
Filed under: Softbank Mobile, Apple
Japan’s only carrier to seal the deal with Apple thus far, SoftBank Mobile, has unveiled key details about its pricing strategy when the device launches on July 11 alongside the rest of the globe. The 8GB and 16GB models will sell for ¥23,040 (about $214) and ¥34,560 (about $321) respectively, just a hair higher than the $199 and $299 being charged by AT&T in the US. As might be expected, SoftBank — which has historically stolen customers from its competitors with extremely aggressive pricing — is taking a more aloof approach with the iPhone, claiming that the prestige of the device will be enough to get people in the door. Along those lines, a ¥7,280 (about $68) per month plan will be required, which includes unlimited Dat. and represents about a 70 percent premium over the average SoftBank customer’s bill. Without one-seg or a wide VGA display — two features that are virtually givens on domestic Japanese handsets these days — it’ll be engaging attention to see how the “yeah, but it’s Apple” approach flies in this place.
[Via mocoNews]
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Tags: Amp, Apple Japan, Carrier, Flies, Globe, Handsets, iphone, Models, Nbsp, One Seg, People, Prestige, Pricing Strategy, Softbank Mobile, Yen